International Rhetoric
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Cultural Context
With the world becoming more and more interconnected, rhetoric has to be adapted to fit the situation and audience who will be consuming it. Certain language and rhetorical decisions have to be made while keeping the cultural context in mind, especially when the culture is highly influential.
In Mexico, there is a cultural dislike of new written documents because they are associated with forced colonization that happened in the past. Citizens view it as an enforcement strategy used to overpower their traditions and values, “especially when that technology comes from a colonial power such as the United States” (Thatcher 388).
On the other hand, the United States values writing as a method of expression and individualism. These contrasting views on the use of written documents show the direct influence of culture on perceptions of rhetoric.
With the world becoming more and more interconnected, rhetoric has to be adapted to fit the situation and audience who will be consuming it. Certain language and rhetorical decisions have to be made while keeping the cultural context in mind, especially when the culture is highly influential.
In Mexico, there is a cultural dislike of new written documents because they are associated with forced colonization that happened in the past. Citizens view it as an enforcement strategy used to overpower their traditions and values, “especially when that technology comes from a colonial power such as the United States” (Thatcher 388).
On the other hand, the United States values writing as a method of expression and individualism. These contrasting views on the use of written documents show the direct influence of culture on perceptions of rhetoric.
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Different Audiences
Building off Fraiberg’s ideas, it is imperative to understand that there is not a global method for working with groups of people—there must be opportunity to change as one moves between cultural groups. Working between different cultures allows on the opportunity to see and appreciate the varying perspectives on various topics.
With many different cultures norms and languages to interact with, today’s rhetor needs to be aware of the rhetorical context in which the content will be consumed. One has to adopt a “more fluid and dynamic understanding of language and culture” in order to create effective rhetoric that meets the needs of both the rhetor and the intended audience (Fraiberg 24).
Students of rhetoric can conduct cross-cultural studies to learn to “navigate, challenge, and transform wider institutional practices, rhetorics, and ideologies” (Fraiberg 24). Successful rhetoric takes cultural factors into consideration and incorporates elements important to the target audience.
Building off Fraiberg’s ideas, it is imperative to understand that there is not a global method for working with groups of people—there must be opportunity to change as one moves between cultural groups. Working between different cultures allows on the opportunity to see and appreciate the varying perspectives on various topics.
With many different cultures norms and languages to interact with, today’s rhetor needs to be aware of the rhetorical context in which the content will be consumed. One has to adopt a “more fluid and dynamic understanding of language and culture” in order to create effective rhetoric that meets the needs of both the rhetor and the intended audience (Fraiberg 24).
Students of rhetoric can conduct cross-cultural studies to learn to “navigate, challenge, and transform wider institutional practices, rhetorics, and ideologies” (Fraiberg 24). Successful rhetoric takes cultural factors into consideration and incorporates elements important to the target audience.