Rhetoric of Negotiation
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When attempted to convince an audience to agree with the viewpoint of the rhetor, it is useful to utilize the rhetoric of negotiation. Within this category, two examples of strategies to use include win-rhetoric and listening-rhetoric.
Win-rhetoric is focused on winning at any cost, with the audience being viewed as a factor to be manipulated, not learned from.
Listening-rhetoric implements sincere listening to all opinions involved in the given situation, engaging in a meaningful conversation, and attempting to find a common ground between the two parties.
The combination of these two strategies is the overarching concept of rhetoric of negotiation (King). This allows there to be a competitive environment, yet each party can speak freely and voice his/her own opinions. This type of rhetoric allows for a give and take mentality, which leaves room for discussion and compromise.
Win-rhetoric is focused on winning at any cost, with the audience being viewed as a factor to be manipulated, not learned from.
Listening-rhetoric implements sincere listening to all opinions involved in the given situation, engaging in a meaningful conversation, and attempting to find a common ground between the two parties.
The combination of these two strategies is the overarching concept of rhetoric of negotiation (King). This allows there to be a competitive environment, yet each party can speak freely and voice his/her own opinions. This type of rhetoric allows for a give and take mentality, which leaves room for discussion and compromise.